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Canon comes out the clear winner in Australian consumer study

August 11th, 2010

Picking a new camera can be a headache-and-a-half.  Not only is there the choice of point-and-shoot vs. four-thirds vs. DSLR and so on, but then it becomes what brands, which features, which models … it can turn into a major life-altering decision by the time you’re done that usually results in you having considerably less hair than when you started.

canon eos 7dMost people usually turn to friends for advice on these sorts of decisions, and quite often they will tell you that Nikons are the best, and that’s what you should go with, but you might want to think twice on that recommendation now.  Choice, an Australian version of Consumer Reports in the United States, just ran a battery of tests on 26 SLR, Four Thirds and other high end digital cameras, priced from $536 to $3499 (Australian Dollars), and while we can’t tell you the winners because it is a paid article, all we can say is four of the five top spots went to Canon, with one Panasonic model coming in at fourth place.

In short, no one could have seen Canon doing that well.  We haven’t seen the rankings past fifth, but this is not an encouraging report for one of the top selling camera brands in the world.

Of course, each person has different needs from a camera, and just because Choice named Canon as four of the top cameras currently on the market, it should definitely factor into your purchasing decisions.  While they may not be your first choice, they probably deserve at least a second look now after such a decisive victory in an unbiased test.

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